Sparrow Records uses text, line, color and texture effectively in this design and balances these elements and principles perfectly in the poster design. The lines of color on the top center of the page catch the viewer's attention and lead the eye down to the company's name and image. The subtle use of color helps the text and image pop out of the mainly black design. The gray textured background adds to the theme of underground music and leads the eye to the little sparrow at the bottom of the screen instead of distracting the viewer's attention.
Surprisingly, Sparrow Records is a popular Christian record label, which makes this poster's edgy feel really change our perception on what we perceive Christian artists to look and sound like.
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